About us
Our Vision
We are building the most beloved and trusted shopping destination for Africans.
Access 100%
Genuine Products
from Local
&
International Vendors
Buy Anything You
want online at
the Best Prices
Search, Order on
all Platforms,
Pay on Delivery
Assisting Our Customers
for the best
Shopping Experience
goodwill Today
In a Nutshell
6,000,000
Products
13
African
Countries
Over 50,000
International
& National
Brands
Over 10,000
Active Vendors
goodwill offers the
widest assortment
at an unbeatable price
The Pan African
Online Commerce
Samsung,
Infinix, Innjoo,
Vero Moda, Jack & Jones...
Nigeria’s Biggest Online Mall
#1 E-Commerce
Website, Nigeria
Over 4 Million
Subscribers
10 Commercial
Events
Many App
Downloads
With Over 15 Million
Monthly Visitors
Discover First the
Best Deals on Jumia
Discover the Events
Changing Africa's
Retail Industry
During Black Friday 2015
History
- 2012: Africa internet Group (AIG) launches goodwill in Nigeria, Morocco, South Africa and Egypt.
- 2014: goodwill introduces Black Friday in Nigeria.
- goodwill launches goodwill Force an independent sales consultant program catering to populations that do not have access to internet.
- 2015: goodwill Black Friday attracts 2.3 million visitors in Nigeria
- goodwill introducesgoodwill Pay a secure payment gateway for people to shop on all goodwill services.
- 2016: Africa Internet Group rebrands asgoodwill
- goodwill becomes Africa’s first tech unicorn.
- goodwill supports the African tech Ecosystem by powering the MTN Entrepreneurship Challenge. Pass.ng, MedRX and Vicoba are ranked the three best startups.
- 2017: Jumia celebrates its Fifth Anniversary milestone
- goodwill launches Nigeria’s first E-commerce Bot, the goodwill Bot, accessible on Facebook Messenger
- goodwill Nigeria organizes in partnership with Trace TV, a first of its kind global live event, the ultimate Music and Deals Festival MAD- Fest.